CASE STUDY
Increased New Patient Volume
for Orthopedic Surgeon
Background
Multi-specialty independent orthopedic practice.
Marketing and strategy historically focused on the group and not individual physicians.
Marketing dollars were seen as a “cost” and not as an investment in growth.
Problem
Client’s new patient volumes were down year-over-year.
Competitors were rapidly entering into the marketplace the previous 24 months.
Client was recognized leader in this space with compelling data and outcomes but no way to tell their story.
Limited budget for marketing and strategy.
Our approach
Crafted a customized direct-to-patient growth strategy that seamlessly integrated digital and traditional marketing efforts.
Content Creation
Developed compelling marketing materials focusing on meaningful content to improve new patient surgery conversion.
Highlighted the client’s unique expertise in a digestible, approachable manner that resonated with all audiences.
Targeted Campaigns
Generated specific digital marketing campaigns with audiences, key words, and demographics that fit the ideal patient profile.
Optimized the client’s website towards generating new appointments versus the traditional healthcare education website.
Integration with Clinic Operations
Continually tracked new patient appointments by partnering with clinic operations to ensure ideal patient profile and ROI.
Results
254
New patients generated in a year
151
New surgeries generated
350
Growth in physician collections
7
ROI with Mariana Health engagement
